If you can't communicate what makes you different from your competitors, they'll go find it better, faster, or cheaper somewhere else.
Everything has been made a commodity.
People are busy
like really busy
You’ve got to get to the good stuff real quick because people decide if they like you in about 7 seconds. No pressure.
We’re all searching for better. For inspiration. For a good story. People don’t know what they need, it’s up to you to tell them.