Good websites don't have to sacrifice personality for conversions
Your website is your shot at standing out in a noisy room.
Some brands shout. Some schmooze. And then there are the ones who effortlessly win people over with their charming personality.
You know personality sells. And you're the expert at what you do. So why is writing a website that sounds like you and keeps people reading so damn hard?
It's not because your business isn't good (it is).
It's not because you're not smart (we know you were in gifted math).
And it's definitely not for lack of effort (you've spent more hours on this than you'd like to admit).
Here's where most business owners get it wrong.