We know people are so over being sold to and the traditional marketing funnel is f*cked.
So word from the marketing gods is to tell more stories.
Stories help brands connect with their audience on an emotional level, are more memorable than statistics, and help engage your community in a more meaningful and powerful way.
So, tell more stories.
But there’s one thing they aren’t telling you.
It’s gotta be a good story.
A strategic story.
It has to be a memorable story that gets to the point and makes an impact.
And it’s gotta be the kind of story they resonate with and want to tell other people about.
And if it’s not, find another story.
I fancy myself a copywriting connoisseur. I’m addicted to words, subscribed to dozens of email marketing lists, and read through websites for fun (I’m still searching for real hobbies.)
There’s nothing worse than a mile-long email with a pointless story.
Ingenuine stories feel like a gimmick and a waste of time.
If you’re new to storytelling and trying to connect with your audience in an authentic way that resonates at a deeper level, start telling meaningful stories.
Here are five GOOD stories any business can start telling today.
- YOUR ORIGIN STORY
Consumers are desperate for connection and inspiration. Let them in on why you started this business in the first place, and don’t leave out any of the gritty details on the challenges you had to overcome to make it this far. You should write, rewrite, and hone this story because it’s one worth sharing often.
- CUSTOMER TESTIMONIALS
You know when you find a product you love, a book you can’t put down, or a food you can’t stop eating, you tell your friends. This is the point of sharing your customers’ experiences after interacting with your products or services. Showcase real stories from your customers about their experience with your brand.
*Studies are showing that trust has shifted. People are relying on reviews and testimonials rather than taking a brand’s word for it more than ever.
- BEHIND-THE-SCENES ACCESS
Like hot gossip, people are most curious about what you’re not telling them and what they can’t see. Give people a glimpse behind the curtain. Share your brand’s inner workings and the people and processes that make it unique. It makes your business feel human and personifies your brand, and that’s something your customers can forge a connection with.
- YOUR FUTURE VISION
A key part of keeping people engaged in your brand is making them excited for more. Share your aspirations and goals for the future. Get them hyped for new products and services. Get a little vulnerable and share the parts of your vision you want to expand or make better for your customers.
- PRODUCT DEVELOPMENT
This is an opportunity to share the why behind a product or service you offer. Share why this thing was needed and the problem it was meant to solve. People didn’t know they needed an iPhone until Apple told them. Share the challenges and innovations behind a product you are proud of; it will grow their appreciation for what you offer.
EXPERT COPYWRITERS HARNESS THE POWER OF STORYTELLING TO CONNECT AND PERSUADE.
Before you share another story with your audience, spend some time reflecting on what feeling you want your reader to feel—empowered? Relieved? Curious?
Get to the point quickly, have a clear message, and be genuine. That’s how you build brands people don’t forget with words they’ll remember.
