Talking about your brand?
Easy.
You could go on for hours. (And honestly, you kinda do. It’s your favorite thing to talk about.)

But for some reason, when you sit down to write it all out, it turns into…

“Dear valued customer, we strive to provide optimal solutions tailored to your unique needs.”

Wait—what?! That is not your voice.

The best websites are the ones that pull you in.
You start reading… and nodding.
You almost want to reply out loud like,
“Omg, same.”

It doesn’t feel like a brand talking at you.
It feels like a real convo with someone who just gets you.

But no one teaches us how to write like that.

We were taught to write formal, structured, and informative—not human, casual, or relatable.

So if your website sounds more like a term paper than a DM to your dream client, it’s not surprising or your fault.

And the good news is you can unlearn all that. Starting now.

Here are 7 easy tips to make your copy sound more like a conversation, and a lot more like you.

What Does “Conversational Copy” Even Mean?

It’s writing that sounds like you’re talking to a real human. Over coffee. Or even better, a spicy watermelon margarita. Or 3.

Less “We pride ourselves on delivering solutions that work…”
More “Here’s the part where we actually make your life easier.”

It’s relaxed but not messy.

Polished but not stiff.

Clear, kind, and sometimes a little cheeky.

Basically, you, but with spellcheck-ish.

7 Easy Ways to Make Your Copy More Conversational

1. Write Like You Talk (Then Clean It Up Just a Bit)

If you wouldn’t say it out loud, don’t type it.
Try this: voice-record yourself explaining your offer, then use that as your rough draft.

2. Break Up the Wall of Text

Big paragraphs are a hard no.

Long, large chunks of text are like going to lunch with that one friend who always has a huge bowl of salad after yours is long gone because she hasn’t even taken a breath to let you get a word in edgewise. Halfway through the “conversation,” you just sort of check out and leave drained and exhausted.

Don’t do that to your reader.

Use short sentences.
Add white space.
Give their brain a breather.

3. Use Contractions

You are → you’re
We will → we’ll
It softens your message and makes it feel natural.

4. Ask Questions

Want people to feel like you’re talking with them, not at them?

Ask questions.

Even rhetorical ones. See what I did there?

5. Use Real Words

While you might think using big words and industry terms makes you sound credible and smart. You’re actually probably boring or losing them.

• “Solutions” → “help”
• “Utilize” → “use”
• “Synergy” → literally anything else

6. Play With Pacing

Yes, you can start a sentence with “and“, “so“, “but“, and “because.”
Sentence fragments? Totally fine.
Even one-word paragraphs.

Pacing gives your writing flow, which keeps your reader moving down the page without getting bored.

It’s okay to break grammar rules for the sake of sounding less boardroom and more meeting-over-coffee.

7. Read It Out Loud

If it sounds stiff or weird when you say it, it’ll feel stiff when they read it.

Mistakes People Make Trying Too Hard

But let’s not get carried away, though. Trying too hard can go sideways and make your writing come across as cheesy or confusing.

Here’s a few things to avoid:

• Trying too hard to be quirky
• Throwing in random Gen Z slang that doesn’t fit your brand
• Using so much personality that your writing becomes confusing

Clarity always wins.

Keep it cute, but keep it clean.

We want charm and clarity.

Before + After (Because I Know You Love Examples)

Here’s a quick example of a stiff sentence turned conversational:

When to Turn It Up (or Down)

Not every brand needs full-on sass or slang. Conversational copy doesn’t mean casual for everyone. It means approachable, relatable, and human.

So, whether your brand voice is playful, polished, punchy, or poetic, this still applies.

You can still sound like you, just a little less of the 3 pm and a little more of the 3 am version of you.

TL;DR-

People don’t want a pitch. They want to feel seen, heard, and like you’re someone who gets them.

Stop overthinking it.
Start writing like you’re talking to one person.
Then go back and read it out loud.

If your copy still sounds like it’s wearing a pantsuit and a nametag, I can help.

Helping people sound like themselves online is kinda my thing.